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Bikes

Norco Aurum HSP1
$7,699.00
The Aurum HSP was designed with a single purpose: to be the fastest downhill bike Norco has ever made. As an integral bike within Norco’s Race Development Program, the Aurum HSP’s proprietary design was developed and tested by Norco engineering in conjunction with the Norco Factory Racing Team. After a full year of testing and riding, including a complete UCI World Cup Downhill season, the result is a no-compromise DH race machine that delivers superior grip and control, capable of taking on the toughest tracks in the world. The Aurum HSP1 rides on a RockShox Boxxer Air fork paired with a custom-tuned Super Deluxe RC Coil shock for absolute confidence when charging through increasingly difficult DH courses. SRAM's X01 DH 7-speed drivetrain puts precise gearing at your fingertips, while Code RSC 4-piston brakes help you make your fastest times with excellent modulation and power. A DT Swiss EX 511 wheelset, Deity handlebar and stem combo, and E13 LG1+ chainguide complete this race-ready rig.
Rocky Mountain Altitude Carbon 90
$7,399.00
The Altitude from Rocky Mountain is here to push the trail bike envelope. The ultra-stiff frame pushes 150mm of rear travel out of a Fox DPX2 Factory shock and features RM’s RIDE-9 interlocking chip design, allowing you to easily dial-in suspension characteristics to tackle any terrain — from technical BC loam to clapped out enduro tracks, flowy New Zealand jumps, and Moab slickrock. Aim the legendary Fox 36 Factory fork at the gnarliest descents and wheel-sucking ruts you can find. At 160mm, it’s built for brutality while delivering Fox’s sophisticated damping to keep you on rails through the risky line. Rocky Mountain spec’d the Altitude to expand what is possible on any trail, no matter what price point fits your budget, and the Carbon 90 pulls out all the stops. Of course, the C90 benefits from the industry-leading stiffness-to-weight delivered by its highly refined Smoothwall carbon frame. It also boasts the undeniably smooth, light, and now massively geared Shimano XTR 12-speed drivetrain to get you where you’re going without fail. The excess speed you’ll generate is handled easily by a pair of downhill-ready Saint brakes, willing and able to perform consistently on your longest, most harrowing descents. Maxxis tires and Race Face ARC 30 rims provide a remarkable blend of trail sensitivity, tubeless low weight, and gravity-savvy traction so you can find the ribbon of terra firma that thrills you, hit the dropper remote, and tear straight into the dream.
Rocky Mountain Instinct Carbon 90 BC Edition
$6,099.00 - $7,299.00
Born in BC, Rocky Mountain turned the already capable Instinct into an aggressive trail monster. Designed with an optimized single-position link, ultra-aggressive geometry, and a long stroke Fox DPX2 shock that provides 155mm of rear travel, the Instinct BC gives you the performance and confidence to take on big lines and big mountains. Its ultra-stiff, 160mm Fox 36 Grip2 fork precisely tracks high-amplitude terrain and tempers rutted-out descents. The 2.5/2.4-inch Maxxis Minions surgically carve singletrack while standing up to big rocks and questionable landings, supported by light and strong 30mm Race Face ARC rims that are happy to huck drops all day long. SRAM both delivers and controls your speed with the huge gear range of a GX Eagle drivetrain and unflinching DH power of its 4-piston Code R brakes. And, with a Race Face Turbine R dropper, it smashes all-mountain lines, rails corners, and plows over everything in sight while displaying all the climbing efficiency that makes the Instinct a crowd favorite.
Norco Sight VLT 2
$6,399.00
Looks like a Sight, rides like a Sight but ... yeah, Norco put a motor in it. This is the Sight VLT. There’s nothing better than having fun out on the trails and with the Sight VLT riders will get exactly that — just more of it. Norco took all of the aggressive all-mountain qualities you love about the pedal Sight and wrapped them into a seamless, extremely capable electric-assist package. The best-in-class Shimano E8000 drive unit and 630 Watt integrated battery give riders the necessary boost to power up the steepest climbs, while modern geometry and optimized suspension kinematics allow them to charge down the rowdiest descents — again and again. Discover a new way to ride with the Sight VLT.
Norco Tactic SL Disc Red eTap
$6,119.00
The Tactic is a race-proven speed machine purposefully designed for carving up asphalt and dominating the race circuit. Engineered for performance with aggressive race geometry, an ultra-stiff Power Chassis and slender ARC Race stays, the Tactic delivers the perfect balance of sprint-ready responsiveness and vibration damping compliance. SRAM RED eTAP highlights this race-winning build with precise electronic shifting paired to powerful hydraulic disc brakes, and semi-aero carbon rims laced to DT Swiss 350 hubs aid efficiency during speedy pursuits. You already have your strategy, execute with your Tactic.
Norco Sight C1
$5,799.00
The Sight Carbon is a versatile trail killer, featuring modern all-mountain geometry and suspension kinematics for a fast, stable, and playful ride on a wide range of terrain. Balanced climbing and descending capability combined with grin-inducing playfulness and nimble handling make the Sight the ideal accomplice for any aggressive all-mountain rider. Count on SRAM's XO1 Eagle 12-speed drivetrain and powerful Guide Ultimate hydraulic disc brakes to get you up and down steep terrain with confidence, while the e*thirteen TRS Race carbon rims laced to legendary DT Swiss 240 hubs ensure immediate acceleration and stable tracking over buff singletrack and rock gardens alike. And for all-out domination everywhere you ride, Fox Float suspension components supply plush shock absorption to keep you on the gas.
Norco Valence C SL Ultegra Di2
$5,575.00
With Norco's Valence SL Ultegra Di2, you'll blend seamlessly with the adventure of the open road. Norco's Power Chassis design takes your every quad-fueled pedal stroke and turns it into forward momentum, while the groundbreaking ARC endurance system churns the gnarliest of roads into butter. Steep hills be darned—you'll climb them all thanks to 22 miraculous electronic speeds from the Ultegra Di2 drivetrain, and maybe shed a tear of joy at the instantaneous, beautiful gear changes. Carbon hoops from 3T carry you swiftly through all of your travels, and Shimano's hydraulic discs are prepared for full-time brake duty. 3T supplies a stiff, aluminum cockpit to cap off this road-hungry machine. Prepare for crazy mileage—on this bike, you may never want to come home.
Norco Aurum HSP2
$5,549.00
The Aurum HSP was designed with a single purpose: to be the fastest downhill bike Norco has ever made. As an integral bike within Norco’s Race Development Program, the Aurum HSP’s proprietary design was developed and tested by Norco engineering in conjunction with the Norco Factory Racing Team. After a full year of testing and riding, including a complete UCI World Cup Downhill season, the result is a no-compromise DH race machine that delivers superior grip and control, capable of taking on the toughest tracks in the world. The Aurum HSP2 rides on a RockShox Boxxer RC fork paired with a custom-tuned Super Deluxe RC Coil shock for absolute confidence when charging through increasingly difficult DH courses. SRAM's GX DH 7-speed drivetrain puts dependable shifting at your fingertips, while Code R 4-piston brakes have great lever feel and tons of power to help you make your fastest times. Wide WTB rims and Maxxis Minion tires, a Race Face bar, and stem combo, and E13 LG1+ chainguide complete this race-ready rig.
Rocky Mountain Altitude Powerplay Alloy 50
$5,549.00
Ride more, further, faster. The Altitude Powerplay brings cutting-edge power to an aggressive trail bike, and opens the door to amazing terrain for all. Introducing a fully integrated, electric-assist mountain bike that takes our Altitude’s legendary handling and ride quality and adds a compact, powerful drive system. The new Dyname 3.0 drive system was designed in parallel with the frame, delivering ultra-short chainstays, optimized suspension kinematics, super-low center of gravity, and class-leading torque. The result is an e-MTB that actually rides like a proper mountain bike—perfect for everything from self-shuttling all mountain trails, finding flow between the descents, and squeezing in power lunch rides.
Norco Sight VLT 3
$5,399.00
Looks like a Sight, rides like a Sight but ... yeah, Norco put a motor in it. This is the Sight VLT. There’s nothing better than having fun out on the trails and with the Sight VLT riders will get exactly that — just more of it. Norco took all of the aggressive all-mountain qualities you love about the pedal Sight and wrapped them into a seamless, extremely capable electric-assist package. The best-in-class Shimano E8000 drive unit and 630 Watt integrated battery give riders the necessary boost to power up the steepest climbs, while modern geometry and optimized suspension kinematics allow them to charge down the rowdiest descents — again and again. Discover a new way to ride with the Sight VLT.
Norco Optic C1
$5,249.00
The Optic Carbon is a fast-pedaling trail bike that rides with just the right mix of cross-country efficiency and all-mountain capability. Ride faster, with more control, and complete confidence – the Optic gives you a whole new perspective on the trail and is the ideal bike for all-day trail adventures.
Norco Optic C1 Women's
$5,249.00
The Optic Carbon is a fast-pedaling trail bike that rides with just the right mix of cross-country efficiency and all-mountain capability. Ride faster, with more control, and complete confidence – the Optic gives you a whole new perspective on the trail and is the ideal bike for all-day trail adventures.
Surly Big Easy
$5,000.00
The Big Easy is a longtail electric cargo bike that expands what's possible by bike. With passenger deck seating, Surly trailer integration and the option to run dual batteries, families with children, entrepreneurs with bike supported businesses and commuters who want to run more errands en route to their destination will appreciate the maximum cargo potential of Big Easy. - Condensed bike size range and dropper post routing to promote bike sharing and to accommodate more riders per frame size? - Fully tested and rated electric bike component set? - Capable of running dual batteries for extended range - Damping headset provides smooth and stable handling characteristics under heavy loads? - Equipped with the most powerful Bosch electric bike motor and largest battery available - Includes Bosch Standard 4A charger, wiring harness and brackets for additional battery
Norco Search XR Carbon Force 1
$3,909.15 - $4,599.00 $4,599.00 Up to 15% Off
The Search XR is non-conformist, yet familiar, pushing the limits of what you'd expect from a drop bar bike. With ample tire clearance; rack, fender, and bottle mounts; and a lightweight carbon frame, the Search XR takes you off the beaten path and allows you to ride every road and trail your heart desires. Explore singletrack, tackle a gravel grinder, or load up for a bike-packing trip. The Search XR is for all the adventures you can imagine, and for those you have yet to dream up.
Rocky Mountain Altitude Carbon 50
$4,399.00 - $4,599.00
The Altitude from Rocky Mountain is here to push the trail bike envelope. The ultra-stiff frame pushes 150mm of rear travel out of a Fox DPX2 shock and features RM’s RIDE-9 interlocking chip design, allowing you to easily dial-in suspension characteristics to tackle any terrain — from technical BC loam to clapped out enduro tracks, flowy New Zealand jumps, and Moab slickrock. Aim the Fox 36 fork at the gnarliest descents and wheel-sucking ruts you can find. At 160mm, it’s built for brutality while delivering Fox’s sophisticated damping to keep you on rails through the risky line. Rocky Mountain spec’d the Altitude to expand what is possible on any trail, no matter what price point fits your budget. The Carbon 50 benefits from the industry-leading stiffness-to-weight delivered by its highly refined Smoothwall carbon frame. It brings together a tremendous gear range, compliments of SRAM’s GX Eagle drivetrain, kept in check by the reliable power of Shimano SLX brakes. Maxxis tires and wide Sun Düroc rims provide a remarkable blend of trail sensitivity and gravity-savvy traction so you can find the ribbon of terra firma that thrills you, hit the dropper remote, and tear straight into the dream.
Norco Range C3
$4,399.00
The Range Carbon is the ideal Enduro bike, purpose-built to rip downhill with category-bending capability. Available in 27.5" and 29" models, the Range Carbon features modern Enduro suspension performance and geometry optimized for each wheel size. It climbs efficiently but unleashes its full potential when pointed downhill - delivering confidence-inspiring stability and control for serious speed over technical terrain. Race an Enduro, shred gnarly single-track with friends, or skip the pedaling and do a few laps of the bike park - the Range Carbon is the ultimate accomplice.
Norco Sight C3
$4,399.00
The Sight Carbon is a versatile all-mountain bike featuring modern geometry and suspension kinematics for a fast, stable, and playful ride on a wide range of terrain. Balanced climbing and descending capability combined with grin-inducing playfulness and nimble handling make the Sight Carbon the ideal accomplice for any aggressive all-mountain rider.
Norco Sight C3 Women's
$4,399.00
The Sight Carbon is a versatile all-mountain bike featuring modern geometry and suspension kinematics for a fast, stable, and playful ride on a wide range of terrain. Balanced climbing and descending capability combined with grin-inducing playfulness and nimble handling make the Sight Carbon the ideal accomplice for any aggressive all-mountain rider.
Norco Ithaqua 1
$4,299.00
The Ithaqua combines fat bike versatility with race bike performance. Whether racing on groomers, making first tracks through fresh powder, or floating across sand dunes, the Ithaqua is the ultimate ride for all-season cyclists. Featuring a lightweight carbon frame with the same Power Chassis as our XC race platform and clearance for up to 5-inch tires, the Ithaqua delivers the full fat experience without the weight. A SRAM DUB crankset and bottom bracket keep the weight low, and a full GX Eagle drivetrain offers plenty of gearing for the steepest snow-clad or off-trail ventures. HED Big Deal rims mounted to DT Swiss 350 hubs form a high-performance wheelset that can handle even the roughest terrain, and you'll maintain your footing aboard the Kenda Juggernaut Pro 4.5-inch tires.
Norco Range C2
$4,299.00
The Range Carbon is the ideal Enduro bike, purpose-built to rip downhill with category-bending capability. Available in 650B and 29er models, the Range features modern Enduro suspension performance and geometry optimized for each wheel size. It climbs efficiently for a big rig, but unleashes its full potential when pointed downhill - delivering confidence-inspiring stability and control for serious speed over technical terrain. The Range C2 features the powerful Rockshox Lyric RCT 3 fork and Rockshox Super Deluxe rear shock combo on trail paving duty, and the SRAM GX Eagle 12-speed drivetrain sets you up for complete confidence when charging through the chunder. SRAM Code R hydraulic discs deliver superior stopping power, and the RockShox Reverb Stealth dropper post all but disappears for increased control when things get sketchy. Smart finishing touches like E-13 TRS/TRS+ tires, wide 800mm Race Face Turbine bars, and an E-13 chainguide complete this rough-and-tumble backcountry machine.
All-City Zig Zag Ultegra
$3,999.00
The Zig Zag. Our answer to what a modern road bike should be. An evolution of the revolution that we started in 2012 with the Mr. Pink, taken to the logical next step through the righteous application of new technology. We built it to be a ripping fast and efficient machine that shields the rider from road chatter and unnecessary fatigue allowing them to go further, faster, and have more fun. The addition of disc brakes provides confidence in all weather conditions and allows ultimate control on descents. The thru-axles add stiffness and enhance sprinting prowess, ensuring that no power is wasted. The custom drawn A.C.E. tubeset was created to shave weight and soak up bumps leaving you fresher, longer. Our famed road geometry strikes a perfect balance between aggression and comfort for long days in the saddle or attacks off the front. Because we like to explore the world around us, the bike accommodates up to a 35c tire, making it more than capable of multi-surface riding. You’ll also find all of the All-City attention to detail that you’ve come to expect: a custom head badge, Signature dropouts, Signature brazed-on seat collar, pump peg, two bottle bosses, and fender mounts.
Norco Aurum C7.2
$3,999.00
Step up to Norco's Aurum Carbon 7.2 and watch new lines open up all over the mountain. Designed by and for World Cup racers, the Aurum Carbon sails over doubles, floats through rock gardens, and accelerates like a dragster at the Bonneville Salt Flats. Its super-responsive, lightweight carbon frame uses race-proven geometry to rip corners and maintain stability when maching through hacked-out tracks. And because DH bikes experience some of the roughest riding conditions in the world, Norco’s Armorlite resin and integrated frame guards throughout bolster impact resistance, so you can focus on charging the mountain. Heading it all up, RockShox's Boxxer Team fork delivers 200mm of travel to soak up big hits, while Norco’s A.R.T. suspension with Gravity Tune powers a RockShox Vivid RC2C coil shock for the perfect blend of big-hit compliance with pedaling efficiency. DT Swiss EX 471 rims laced to DT 350 hubs are lightweight, sturdy, and ready to rally the gnarliest runs. Delivering 7 speeds of DH-specific gearing is SRAM’s X01 DH drivetrain with a Race Face Respond DH crank, and SRAM’s Guide RS 4-piston brakes help you brake late with confidence. The on-point build is finished off with a Race Face Respond bar and a WTB High Tail DH saddle. Look out new lines, here you come.
Norco Optic C2
$3,999.00
The Optic Carbon is a fast-pedaling trail bike that rides with just the right mix of cross-country efficiency and all-mountain capability. Ride faster, with more control, and complete confidence – the Optic gives you a whole new perspective on the trail and is the ideal bike for all-day trail adventures.
Norco Optic C2 Women's
$3,999.00
The Optic Aluminum delivers all the features and high-end components of its carbon counterpart, but in a premium aluminum frame. Its trail-specific geometry and suspension kinematics offer a balance of traction and efficiency on punishing climbs and complete control and stability on high-speed descents. The Optic Aluminum is all you need to push your limits on the next trail.
Norco Valence Disc C Ultegra Di2
$3,999.00
An endurance road bike, the Norco Valence Carbon delivers refined, long distance stability and comfort in a sleek, race-ready package. The ARC Endurance system integrated into the frame and fork delivers unrivaled vibration damping, while the super stiff Power Chassis pedaling platform is the source of the bike’s punchy acceleration and a highly responsive ride feel – rewarding riders who like to get up out of the saddle. Effortlessly select from among 22 speeds with the crisp, self-adjusting Shimano Ultegra Di2 electronic drivetrain, and enjoy the all-conditions confidence and power you can only get from hydraulic disc brakes. DT Swiss provides strength and aerodynamics with their lightweight PR1600 DICUT wheels, ready to go the distance on 28mm Maxxis Rouler rubber, while Norco cockpit pieces provide all-day comfort and seamless control.
Norco Aurum A1
$3,799.00
The Aurum Aluminum offers a DH-proven design in a premium aluminum frame. As the ultimate DH park rig, the Aurum Aluminum will happily churn out park lap after park lap throughout the season. 200mm of front and rear travel deliver excellent suspension performance and will turn the roughest terrains into smooth rides. Originally developed in collaboration with Norco Factory Racing, the bike’s World-Cup racing heritage will also put any passionate downhill racer to the forefront when racing against the clock.
Norco Search XR Carbon Ultegra
$3,799.00
The Search XR is non-conformist, yet familiar, pushing the limits of what you'd expect from a drop bar bike. With ample tire clearance; rack, fender, and bottle mounts; and a lightweight carbon frame, the Search XR takes you off the beaten path and allows you to ride every road and trail your heart desires. Explore singletrack, tackle a gravel grinder, or load up for a bike-packing trip. The Search XR is for all the adventures you can imagine, and for those you have yet to dream up.
Norco Sight A1 Women's
$3,799.00
The Sight Aluminum was developed simultaneously with the Sight Carbon to ensure the same geometry and suspension kinematics and a similar ride feel on both models. Modern geometry and suspension kinematics deliver a fast, stable and playful ride for endless two-wheeled fun on a wide range of terrain. A high-end component selection and the use of premium alloys as frame material turn the Sight Aluminum into an aggressive and efficient all-mountain companion.
Rocky Mountain Instinct Alloy 50 BC Edition
$3,699.00 - $3,799.00
Born in BC, Rocky Mountain turned the already capable Instinct into an aggressive trail monster. Designed with an optimized single-position link, ultra-aggressive geometry, and a long stroke Fox DPX2 shock that provides 155mm of rear travel, the Instinct BC gives you the performance and confidence to take on big lines and big mountains. Its ultra-stiff, 160mm Fox 36 fork precisely tracks high-amplitude terrain and tempers rutted-out descents. The 2.5/2.4-inch Maxxis Minions surgically carve singletrack while standing up to big rocks and questionable landings, supported by 30mm Race Face AR rims that are happy to huck drops all day long. SRAM both delivers and controls your speed with the huge gear range of a GX/NX Eagle drivetrain and unflinching strength of its 4-piston Guide RE brakes that offer DH power at trail bike-weight. And, with a Race Face Turbine dropper, it smashes all-mountain lines, rails corners, and plows over everything in sight while displaying all the climbing efficiency that makes the Instinct a crowd favorite.
Norco Range A1
$3,699.00
Versatile, adaptable, and durable - the Range Aluminum offers category-bending Enduro capabilities in a premium aluminum bike. Purpose-built to rip downhill and climb back up, the Range Aluminum features highly capable suspension performance and geometry optimized for riders of all sizes providing confidence-inspiring control and high-speed stability through the roughest and most technical terrain.
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